Still in Business: How Trump’s Refusal to Divest Shattered Presidential Norms

black pen placed on white paper

Americans expect their presidents to work for the people, not for personal profit. Traditionally, presidents have gone to great lengths to separate themselves from their private financial interests. But Donald Trump broke that norm in 2016, and he did it again in 2024.

Despite claiming otherwise, Trump never truly divested from his sprawling business empire. Instead, he used the presidency to enhance his brand. He enriched himself in the process. This created an unprecedented web of conflicts of interest. It set a dangerous new standard for executive ethics.

I’ve been following this story for years. However, it was a NPR article that finally pushed me to write about it. The piece highlighted just how far Trump’s business tentacles have reached, even during his second term in office.

What Divestment Is…And Why It Matters

Divestment isn’t about optics; it’s a safeguard against corruption.

It means fully separating a public official from financial assets that could bias their decision-making. In most cases, that means selling off those assets. Alternatively, it means placing them in a blind trust. This is a structure managed by an independent party. The party makes investment decisions without the official’s knowledge or input.

Organizations like the Campaign Legal Center and the Brennan Center for Justice have emphasized the importance of these safeguards. When a president can personally profit from the policies they enact, it undermines democracy. Engaging with certain countries for profit also poses a threat to democratic principles.

“A blind trust is the gold standard for ensuring that public servants act in the public interest, not for personal gain,” said Meredith McGehee, executive director of Issue One.

2016: The First Ethical Breach

When Trump took office in 2017, he refused to place his assets in a blind trust. Instead, he transferred control of the Trump Organization to a revocable trust managed by his sons, Donald Jr. and Eric Trump.

A revocable trust is not blind—Trump could take back control at any time. He remained the sole beneficiary, meaning he continued to profit from his businesses.

This move defied precedent. Even Jimmy Carter famously sold his peanut farm to avoid any perception of impropriety. Trump, by contrast, hosted foreign dignitaries at his hotels.

He jacked up membership fees at Mar-a-Lago. He also saw a flood of government business to his properties. A report by the House Oversight Committee confirmed that Trump pocketed millions from foreign governments during his first term.

According to Citizens for Responsibility and Ethics in Washington (CREW), there were over 3,700 conflicts of interest. These occurred during Trump’s first term alone. That number is not just a statistic; it’s a warning sign.

“We’ve never seen anything like this level of financial entanglement with the presidency,” said Noah Bookbinder, president of CREW.

2024: A Second Term, Same Conflicts

Fast forward to Trump’s second term, and the pattern continues. In 2024, Trump launched or expanded several for-profit ventures, including:

  • Trump Media & Technology Group (Truth Social) is a publicly traded company. He held a controlling stake in it well into his return to office.
  • Trump Mobile, a wireless phone plan launched in partnership with Patriot Mobile and reportedly backed by T-Mobile infrastructure.
  • Licensing deals for fragrances, cryptocurrency tokens, and more.

In December 2024, Trump transferred shares of Trump Media to a trust controlled by Donald Jr., again claiming this was sufficient to avoid conflicts. But this was not a blind trust, nor did it involve a sale of the assets. According to Reuters, Democratic lawmakers raised concerns about regulatory favoritism, especially in light of T-Mobile’s prior business before Trump-era agencies.

Meanwhile, AP News reported that Trump Organization inked new deals with foreign investors. One of these deals was a major golf resort agreement in Qatar.

These transactions were made while Trump once again held the power of the presidency. They raise clear constitutional issues under the Foreign Emoluments Clause.

How This Breaks Precedent

Presidents have long understood the importance of avoiding even the appearance of impropriety. Jimmy Carter sold his peanut farm. George W. Bush and Barack Obama placed their assets into diversified blind trusts or mutual funds. Trump did neither.

Instead, Trump leveraged his time in office to further entrench his brand and open new revenue streams. The Brennan Center notes that such behavior erodes the norms of democratic governance. Once one president normalizes self-dealing, future presidents may feel entitled to do the same—or worse.

“The Trump administration has obliterated a long-standing ethical firewall between public service and private profit,” wrote the Brennan Center.

Why It Matters Now

Ethical leadership matters, especially in a time of deep public distrust. Trump’s refusal to divest means every policy he enacts is under a cloud of suspicion. Does a trade agreement benefit America—or his hotels? Does a telecom merger face scrutiny—or get a pass because of Trump Mobile?

This matters not just as a legal issue, but as a moral one. The presidency is not a business venture. It is a public trust.

As Vox notes in their deep dive on Trump’s for-profit presidency, the risk isn’t just that Trump is profiting now. The danger is that we’ve permanently lowered the bar for what’s acceptable.

Conclusion

Donald Trump never truly divested. He rearranged control, rebranded conflict as cleverness, and doubled down on monetizing the presidency. In doing so, he shattered a bipartisan norm that once served as a bulwark against corruption.

If we want to restore faith in the presidency, we need more than just outrage. We need laws: mandatory blind trusts, enforceable emoluments restrictions, and robust financial disclosure. Because if the president can profit from the office unchecked, then the office no longer belongs to the people.


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